Tag: ecommerce

You’ve heard people look to reviews from peers and even strangers before purchasing a product or service. This is why social media is so important when it comes to shopping, online and offline.

Here’s just how important it can be and why your business should be utilizing social media.

According to 16best.net:

• 87% of customers say that social media helps them decide what to buy.
• 25% seek advice on social networks when choosing clothing
• 90% of followers try to reach out to brands via social media.

In today’s era many millennials and even baby boomers are either discovering brands via social media or going to social media to see how they can interact with a brand they like.

You want to see if there are any special promotions or deals going on and to also see if others purchased/reviewed a product you are perhaps thinking of getting.

If a positive review is found on mobile devices when you are shopping around, companies can see an increase of 133% in conversions compared to no reviews or negative ones.

Not only are you looking reviews but more than half off US consumers go to social media for customer service and feel any issues they have were resolved.

So how does social media translate into a dollar value?

Let’s look:

Shopify says the following:
When a Shopify store user is referred by Facebook the average spend is $40
When referred by Pinterest? $80

[Don’t Forget to Get Your Selling On Pinterest Guide for 2018 FREE Here]

The demographics of today’s social shopper might surprise you:
Male: 61%
Female: 39%

You can find many more details on the social commerce landscape including:

• Demographics
• Top social retailers
• Adoption of social media by platform and industry
• Which industries benefit the most from social media
• Top selling social media products
• User behaviors
• The List goes on

Check out this incredible social commerce infographic from 16best.net

In the 3rd video of the eCommerce series we discuss cart abandonment rates.  With the average being at 70%, you must watch this video if you have an eCommerce store.  Any optimizations to lower that rate can mean big things for your bottom line.

Watch the third video of three in the eCommerce Series below!

We talk about the huge trend of the importance of quick shipping methods for ecommerce stores, how it can increase your bottom line and a way to really win with fast shipping methods.

Watch this edition of the eCommerce Marketing Series

Video 1 of 3 Below!

We’ve heard the numbers for shopping cart abandonment and they’re not pretty.  The average abandonment is 74%.  That’s right, 74% of the time shoppers abandon their shopping carts after adding items in them.  Why?  There are a ton of reasons.  Sometimes it’s merely being distracted, other times people are just “shopping around” and other times they don’t feel safe with the website.  Below you will find three strong tips to help put you on the right track to reducing your shopping cart abandonment rate for your e-commerce shop.  Start putting more money in your pockets rather than leaving them in the cart! Continue reading →