Category: Google Adwords

Google AdWords Big Announcement with Machine Learning Roundup
By Kris Marie

Google AdWords Big Announcement with Machine Learning Roundup

Machine learning and AI are infiltrating the world of technology in a good way.  They are everywhere and only set to expand even further.

Google announced today, machine learning is now a strong part of Google AdWords which will be rolling out within the next few months.

What are the big changes Google AdWords will have in regards to Machine Learning?

Within the past year or so, AdWords offered a new option for display campaigns.  Instead of needing to create multiple banners in all different sizes, they created responsive ads which request a few photos of one size plus text.  Through machine learning, Google will choose to display the ads which perform best.  In addition, these ads can be responsive which will fit them to all different screen sizes and web space without needing the advertiser to create multiple different size banners.

Search Ads will now use Machine Learning

In the current form, AdWords requires advertisers to create full text ads of all different varieties.  With machine learning, you will need to add in lines for headlines and descriptions of ads.  Google will take that information and randomly combine messaging.  Through machine learning, Google will let you know which combination of headlines and descriptions work best for the goals you set.

YouTube Ads will use Machine Learning

The most recent data from Google states people watch over 1 billion hours of YouTube videos everyday.  People are looking to YouTube for inspiration before making purchases big and small.  It was found that 1 in 2 people planning to purchase a car went to YouTube for research before buying a car.

Machine learning will now bring in “maximize lift.”  Instead of maximizing for impressions and views, maximize lift will help put videos in front of the best target market for your brand.  Smart bidding is yet another feature which will automatic raise and lower bids depending on the audience availability.

Local Campaigns with Machine Learning

Google AdWords Local Campaigns 2018
Credit: Google.com

Many potential customers will start their research and buying journey on Google, but 80% will complete their purchase in store for the convenience factor.  In fact, the “near me” search on mobile has increased by 3X in the past two years according to Google.

AdWords will be rolling out a new local campaign.  This new campaign type is meant to solely drive store visits and foot traffic.

Google Shopping Campaigns with Machine Learning

Finally, Google Shopping campaigns will be introduced to machine learning.  Smart shopping campaigns will allow you to hit revenue goals without needing to manually adjust bids and information.  There will be new goals introduced such as store visits and new customers.  In addition to the new goals, the smart campaigns will also help choose where the shopping ads appear, Google, image search, YouTube, or the millions of sites on the network depending on, you guessed it, machine learning.

The above features will be rolling out within the next few months for Google AdWords.  If you want to start benefiting from Google AdWords, contact one of our team members for a complimentary consultation.

Track Foot Traffic in AdWords Now
By Kris Marie

Track Foot Traffic in AdWords Now

The Foot Traffic Conversion in AdWords

The new AdWords experience lets you see how viewable impressions drive foot traffic.

Foot traffic is very important to anyone with a brick and mortar store or business. Until recently, it wasn’t exactly easy to match up your digital marketing efforts with foot traffic. You could never be too certain if the digital efforts brought people in or if there was some other variable at play.

Now Google AdWords has a way you can measure the ad’s effects on foot traffic into your business, right through your door.

Store Visit Conversions

You will be able to see if your store’s physical location visits are influenced by an ad click or viewable impression. This would be otherwise known as a store visit conversion. That store visit data can show in reports.

How to See Store Visit Conversions in AdWords

In order to see these types of conversions in your reporting you can do that from the AdWords platform.

Go into the level of the campaign you want. It is available in campaigns, ad groups, and keywords. They you can setup a segmentation. Choose the conversion source under “conversions” in the segment dropdown. Store visits will show as this view will indicate where your customers completed the conversions you’re tracking.

You can also create a report for your store visits. Go into the reports and add the table by clicking the plus button. You can create your table columns which should include all conversions, all conversion rate, view-through conversions, cost/all conversions. The rows in the table should be, conversion source, network, and device. Then save and you will have your report.

Google AdWords Express: Don’t Miss Another Call
By Kris Marie

Google AdWords Express: Don’t Miss Another Call

It has been found that when someone searches for a local business via smartphone, they are looking to visit rather quickly.  They want to find a pizza shop, a bank, a salon, etc near them.  They are in the market to call those companies.

AdWords Express is a portion of AdWords which allows local businesses to gain top billing in these “out and about” searches by grabbing Google’s ad space at the top for local results.   Continue reading →

Google AdWords News: Machine Learning Added
By Kris Marie

Google AdWords News: Machine Learning Added

Voice Technology is the Future

As mentioned in an earlier post, voice activations and voice technology are at the forefront of the tech industry. It is the chatter being heard everywhere as voice assistants like Siri, Amazon Echo, Google Home and others become a part of everyday life. Instead of typing in “nearest pizza shop” you can simply say it to your phone or Siri.

The consumer experience is being changed by the power of your very own voice and the technology to recognize it.

Machine Learning and Google AdWords Continue reading →

Daily Digital Marketing #26 – Huge Secret Opportunity for Paid Search Advertising
By Kris Marie

Daily Digital Marketing #26 – Huge Secret Opportunity for Paid Search Advertising

It’s pretty much been a secret for a while now. Google is front and center when people think of paid search ads. They point right to the biggest search engine in the world. Google makes no secret of it, that they dominate in the search world and are busy expanding in numerous other areas. However, this is another player, a player which until now has been the underdog.

A new kid on the block has been named a vital channel for paid search. Seeing 896 million monthly searches lead this search engine to a huge 43% growth from 2016 to 2017.

Bing-MediaVision Study - Bing Paid Search Cost
MediaVision

Bing is Microsoft’s search engine and apparently has been building in popularity. Once taking only a small slice of the pie, now is a viable advertising option.

It gets better. According to a MediaVision study, Bing Ads, when compared to Google AdWords see the following:

  • 29% lower costs per lead
  • 30% higher ROI
  • 97% increase in revenue

The numbers are outstanding. Bing Ads could very well be a more cost-effective and scalable option over AdWords.

Podcast #2 – Email Marketing – How to Decrease the Number of Unsubscribes
By Kris Marie

Podcast #2 – Email Marketing – How to Decrease the Number of Unsubscribes

                                                                                        See the transcript of the podcast below:

Email! People are more attached to their email now than ever. With the smartphone, alerts come in quickly. With the average millennial checking their phone 150 times per day, your email will be seen. But, is it being read? Is it relatable and relevant?

This is the Feeling the Vibe Media Podcast #2!

A new study from Engage Hub has revealed 90% of consumers unsubscribed from retailer email lists within the past year. Continue reading →

Podcast #1 – Get More Traffic to Your Local Business
By Kris Marie

Podcast #1 – Get More Traffic to Your Local Business

                                                                                        See the transcript of the podcast below:
In Today’s podcast we talk about how to use digital to drive tons more foot traffic to your business. Don’t miss this. This is the Feeling the Vibe Media Podcast #1 Search Engine Land recently said that local searches are growing much faster than mobile searches overall, actually 50% faster. Continue reading →

By Kris Marie

Daily Digital Marketing – Tip #21 – 3 Little Known Ways to Affect Adwords Quality Score

3 Ways You can Increase Your Adwords Quality Score Right Here

If you are running paid search ads for your business, you have undoubtedly come across something called a “quality score.”  If you haven’t, go into your account and check it out.  Quality score is very very important to Google and should be important to you too.  After all, if you create the ads in the right way, the quality score for your ads will be higher, which will allow you to pay less for clicks (cpc) than your competitors with lower quality scores.  So how is that done?

 

There are a few ways to affect quality score that relate to your website.  If you need help with build ads which will be given great quality scores, contact us and we’ll get you started.  That isn’t what this post is about.  In this case, let’s get into the 3 Ways Adwords Quality Score can be changed.

1.  Privacy Policy – You may not realize it, but Google puts a lot of clout into how your website is setup, especially for the links your ads go to.  The Privacy Policy is an important part of any website which may in any way shape or form, collect visitor information.  If you have an e-commerce website you most definitely need a privacy policy.  You can get a free privacy policy here and tweak it a bit for your website if you don’t have one already.  Final point, if your website doesn’t have a privacy policy, Google flags it and it will show in your lowered quality score.  An EASY FIX!

 

2.  Contact Page – If you have a website, you need a contact page.  Make sure it shows a phone number as well so Google doesn’t flag you in any way, and your quality score will be happy.

 

3.  Keywords in the URL – This one isn’t on your website, but is one that many may miss.  You need to make sure the keyword you are building your ads around, that main keyword, is in the URL.  You will see great changes in your quality score.

 

There you have it!  3 Easy Ways to Have a Increase Your Adwords Quality Score.