Are you noticing lower open rates on your email blasts?
Changes to some of the major email service providers have caused many emails which used to land in the primary inbox, to landing in the spam and or promo tabs. Gmail is one that is notorious for this. Google decided to create three main tabs in the Gmail inbox instead of everything landing in either the main inbox or spam. Spam still exists in gmail, for the record.
Your email marketing blasts land in the promo tab or in spam. Did you know there are ways to help your email marketing regain the open rates it used to see (or close to that) with Gmail recipients? Read the tips below and start implementing them. We have done this with clients and they are happily enjoying the positive results. Continue reading
