We talk about the huge trend of the importance of quick shipping methods for ecommerce stores, how it can increase your bottom line and a way to really win with fast shipping methods.
Watch this edition of the eCommerce Marketing Series
Video 1 of 3 Below!
The year may be coming to a close and if you have an e-commerce shop, hopefully you have your plan in motion for the biggest retail surge of the year. Regardless, learning is always encouraged, so we wanted to give you a list of the top Ecommerce and Digital Marketing conferences that you can still attend in 2017.
Money 20/20
Las Vegas, Nevada
October 23 – 25, 2017
Digital Summit
Chicago, Illinois
October 24 – 25
PerformanceIN Live 2017
London, UK
October 24 – 25
Mobile Shopping Summit 2017
October 24 – 26
Indian Wells, Ca
Amazon is planning for their second headquarters which is expected to be the same size as the first headquarters in Seattle. The tech e-commerce giant will invest $5 billion to build what is fondly called #HQ2. Tens of thousands of additional jobs are expected to come from the new location and it will inject the local communities with tens of billions of dollars in additional investments. Amazon wants to stay in North America. The company decided to make the requests from cities countrywide public to involve as many people as possible along with seeing the creativity cities could bring forth. Not to mention, it created quite a bit of publicity for Amazon. Continue reading
What is the TBH Time App? The TBH App is an app specifically for teens (grades 9-12). (TBH stands for To Be Honest) It allows users to stay anonymous to help reduce the amount of bullying. It is a poll app meant to give off positive vibes allowing you to boost each other while staying completely positive. When students sign up, they connect with their school and give honest compliments to fellow students. If a guy gives a compliment, the person who receives it has a blue gem added. If a female gives a compliment, the person who receives it has a pink gem added. Continue reading
Blogging is an excellent way to build your company’s brand and spread the word about your products/services. By writing blog posts you are able to further set into motion your status as an expert in your field. Your blog can incorporate your product into it, talk about current events as they may relate to your business, portray what you learned at an industry show, or even ask commonly asked questions. Continue reading
There has been a lot of debate around the number of blog posts to create each month. Some say once per week, others say once per day, and even others say multiple times per day. So which one is the right one? First an important statistic:
60% of people made a purchase based on a review from a blog post. (Factbrowser)
Think about that, 60% of people, actually more than 60% of online consumers will actually make a direct purchase due to a blogger’s recommendation. People are truly seeking out reviews from others and will look at blog posts to make that decision. That makes your blog all the more important. As a company, you should definitely put out blog posts on your products but should also reach out to reviewers in your industry and request a review post from them. With over 60% of consumers making a purchase directly due to a reviewer’s blog means this is a must for your marketing program.
Here’s another important statistic:
B2B marketers who blog see 67% more leads over those companies which don’t blog. (Insideview)
67% more leads, that fact right there makes all the sense as to why your company needs to have a blog. Whether you’re B2C or B2B , your company needs to have a blog. If for nothing else, give your company the search exposure and you own the official blog for your company name rather than someone else.
That leads us to the most recent study. It was found that those companies/individuals who created blog posts 11+ times per month saw 4.5X more leads than those who posted once per week or 4 times or less per month.
You know the blog is a must, there isn’t a question as to whether or not you should have one, but how to get it started. You also know just how many times to post per month. Not sure where to start? Why don’t you get started with my free video on how to start from scratch and build your very own professional blog.
Why listen to me? I run 3 different blogs which have seen over millions of visitors and started creating blogs before they were “mainstream.” As a initiator in the space, you’re in safe hands. PLUS, you have nothing to lose, it’s a free course. Why not try it?
Have you ever had the chance to hear business tips from a highly successful entrepreneur? Tips that are raw and unfiltered, because it’s that which wins over the pretty, “wrapped-in-a-box-with-a-bow” version. We have that for you and so much more. Meet Brad Lea, the owner and CEO of Lightspeed VT, a virtual training platform with headquarters in Las Vegas, Nevada. Brad took the time to talk with us amongst filming his video series and handling the every growing Lightspeed VT portfolio of clients. This includes ABC’s Shark Tank investor Daymond John, The Napoleon Hill Foundation, Sales and Real Estate Leader Grant Cardone, Motivational Mogul Anthony Robbins, and the list goes on. Continue reading
While at an event for one of our clients, we met a PR team trying Snapchat Spectacles for the first time. They come in a case and look different from typical fashion sunglasses. You can almost tell there is a technological feel to the glasses. They have holes to the side of each lens where the cameras are which create a “fishbowl” like image.
The sunglasses sync with your Snapchat allowing you to truly take the memory you “see” and store it. You can take up to 10 second videos via your specs. The good news, by taking photos and videos with your Snapchat Spectacles, you won’t automatically post images nor videos to your snapchat, they will go to a holding folder (the Memories section). Then you can choose which photos/videos you want to keep. Once in the memories folder, you can edit photos just as you usually would adding stickers, filters, doodles and more before snapping them.
Some Important Details:
Snapchat Spectacles come in a variety of colors including:
Purchase of the Snapchat Spectacles come with a storage case that holds up to four charges, so you’re ready on the go.
Price: $129.99
Amazon shows 51 reviews with an average of 4.4 out of 5 stars.
Email marketing – it’s the little gem that can give you a huge return. In a world a flurry with social media, live broadcasts and so much more, email may get lost in the shuffle, but if you decide to ignore it, you are making a major mistake.
It’s so important that Get Response – an email marketing company conducted a study on 2 billion emails. 2 billion! That’s a lot of emails and a lot of data. In that data many revelations were found such as the best day to send an email, the best time of that day, and the number of characters you should have in your subject line for best chance of a higher open rate. What were they? Continue reading
No long introduction, let’s get straight to the networking tips plus a bonus tip.
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Take Photos – It’s a selfie society. The world is all about social media. Benefit from it, grab the opportunity by taking photos with others at the event. More on this in a moment.
Connect (Socially) – Find out your fellow networkers’ social profiles, tag them in the photos that you upload to social media right away. Continue reading