Tag: PPC

Daily Digital Marketing #26 – Huge Secret Opportunity for Paid Search Advertising
By Kris Marie

Daily Digital Marketing #26 – Huge Secret Opportunity for Paid Search Advertising

It’s pretty much been a secret for a while now. Google is front and center when people think of paid search ads. They point right to the biggest search engine in the world. Google makes no secret of it, that they dominate in the search world and are busy expanding in numerous other areas. However, this is another player, a player which until now has been the underdog.

A new kid on the block has been named a vital channel for paid search. Seeing 896 million monthly searches lead this search engine to a huge 43% growth from 2016 to 2017.

Bing-MediaVision Study - Bing Paid Search Cost
MediaVision

Bing is Microsoft’s search engine and apparently has been building in popularity. Once taking only a small slice of the pie, now is a viable advertising option.

It gets better. According to a MediaVision study, Bing Ads, when compared to Google AdWords see the following:

  • 29% lower costs per lead
  • 30% higher ROI
  • 97% increase in revenue

The numbers are outstanding. Bing Ads could very well be a more cost-effective and scalable option over AdWords.

Daily Digital Marketing Tip #25 – Banner Advertising – See If It’s a Must for You
By Kris Marie

Daily Digital Marketing Tip #25 – Banner Advertising – See If It’s a Must for You

You’ve probably seen a banner ad multiple times per day whenever you happen to be on the internet. Whether you are on a desktop or a mobile device, a banner ad probably popped up.

 

Display Banner Advertising 2018

The banner ads are targeted towards you in some capacity whether it is based off your interests or even purchase behavior.

In the study by IAB, nine brands were tested across desktop and mobile sites. The purchasing behavior comparison was made between those who saw the ads vs those who didn’t.

The results are in!
For every $1 spent on online display ads, $1.94 in sales was received for all supermarkets. One brand even saw a 3X return at $3.38 per $1.

While the main point of banner ads is to click through to a website, they are known as a branding play as well. Banner ads reach a wide number of individuals and by seeing the brand as you surf the internet, it helps you begin to recognize or remember a brand.

The study said the biggest takeaway was the largest majority of sales attributable to banner ads were from offline and in-store shopping.

Bottom line, if you have a brick and mortar business or you have a new brand, or you want more people to know about your branding to give you a leg up on the competition, think about running online banner advertising.

 

Get the Big Display Banner Advertising Cheat Sheet for Free

Simply sign up here.

[yikes-mailchimp form=”4″]