There are a lot of terms to know in the digital marketing field. Here are two of them, subdirectory and subdomain. What is the difference between “subdirectory” vs. “subdomain” ? When it comes to search engines, the difference is a big one.
A subdirectory is a folder within the main website files. It would look something like this in a website address:
www.yourbusinessname.com/subdirectoryfolder
A subdomain is an addition to a website but search engines see it as a completely new website even though the main company name URL is still in it. Here is an example of a subdomain:
www.subdomain.yourbusinessname.com
If you want to know which one is better for SEO, take a look at our Digital Daily tip #1!