With the incredible growth of the gaming industry and the huge propensity of teens, twenty-somethings, and millennials to watch live video game events, more are figuring out they want a piece of the pie.
There is a site called Twitch.tv which is all about live streaming video games. There are audiences watching these games on Twitch which is a social media platform.
While Twitch has been growing over the past 5 or 6 years, few others have really jumped on the bandwagon. YouTube took part, but other major social media platforms did not take it very seriously.
That is changing now.
Facebook who is seeing a lift in their newest video sector, is going to bring forth the Gaming Creator Pilot Program in a deal with ESL.
The Gaming Creator Program will:
improve discoverability
incorporate presence on Facebook, Instagram, and Oculus
Offer tools that streamers need to make a living streaming games on Facebook
Facebook wants to enable direct payment to streamers.
The gamers on Facebook’s platforms will be able to lifestream via 1080p/60fps and will work alongside the Facebook streaming team.
The debut of the program on Facebook didn’t go quite smoothly as there were technical issues. However, the reach Facebook can offer is much more than Twitch can do.
It will help ESL by bringing greater exposure to eSports.
What this Means for Businesses:
If you are targeting gamers and those in this age range, you will have a bigger audience to market to and connect with via the powerhouse of Facebook.
Now you will have more opportunities outside of advertising on Twitch or YouTube. Facebook, Instagram, and Oculus will be part of the group.
Conclusion
Livestreaming is soaring right now and in the gaming arena it is a global adaptation. The combination of the power of live streaming with the tremendous community of gamers on Facebook, you can expect fireworks.
