Category: Facebook

Digital News Alert: Facebook Gaming Creator Pilot Program
By Kris Marie

Digital News Alert: Facebook Gaming Creator Pilot Program

With the incredible growth of the gaming industry and the huge propensity of teens, twenty-somethings, and millennials to watch live video game events, more are figuring out they want a piece of the pie.

There is a site called Twitch.tv which is all about live streaming video games. There are audiences watching these games on Twitch which is a social media platform.

Facebook Creator Pilot Program

While Twitch has been growing over the past 5 or 6 years, few others have really jumped on the bandwagon. YouTube took part, but other major social media platforms did not take it very seriously.

That is changing now.

Facebook who is seeing a lift in their newest video sector, is going to bring forth the Gaming Creator Pilot Program in a deal with ESL.

The Gaming Creator Program will:
improve discoverability
incorporate presence on Facebook, Instagram, and Oculus
Offer tools that streamers need to make a living streaming games on Facebook

Facebook wants to enable direct payment to streamers.

The gamers on Facebook’s platforms will be able to lifestream via 1080p/60fps and will work alongside the Facebook streaming team.

The debut of the program on Facebook didn’t go quite smoothly as there were technical issues. However, the reach Facebook can offer is much more than Twitch can do.

It will help ESL by bringing greater exposure to eSports.

What this Means for Businesses:

If you are targeting gamers and those in this age range, you will have a bigger audience to market to and connect with via the powerhouse of Facebook.

Now you will have more opportunities outside of advertising on Twitch or YouTube.  Facebook, Instagram, and Oculus will be part of the group.

Conclusion
Livestreaming is soaring right now and in the gaming arena it is a global adaptation. The combination of the power of live streaming with the tremendous community of gamers on Facebook, you can expect fireworks.

TBH App – Breakout App – Facebook Purchase Alert! Giant Buys TBH App
By Kris Marie

TBH App – Breakout App – Facebook Purchase Alert! Giant Buys TBH App

What is the TBH Time App? The TBH App is an app specifically for teens (grades 9-12).  (TBH stands for To Be Honest)  It allows users to stay anonymous to help reduce the amount of bullying.  It is a poll app meant to give off positive vibes allowing you to boost each other while staying completely positive.  When students sign up, they connect with their school and give honest compliments to fellow students.  If a guy gives a compliment, the person who receives it has a blue gem added.  If a female gives a compliment, the person who receives it has a pink gem added.   Continue reading →

3 Reasons Why You Should Advertise on Facebook!
By Kris Marie

3 Reasons Why You Should Advertise on Facebook!

There are over 42 MILLION Facebook business pages out there, and it is growing every minute.  Facebook users (the visitors that “like” your page) spend an average of 40 minutes a day on the social media website.  When you post an update to your page whether it be an image, a video, or a plain text announcement, you assume that all the followers of your page are seeing your update.  However, there is a little secret that Facebook does not want you to know.  Behind the scenes, Facebook is choosing which posts are viewed by which followers of your page based on their interests and likes.

So, how do you fix this?!   Facebook Advertising!

Facebook Advertising

#1  It’s Where Your Customers Are!

With over 1 billion users on Facebook, your audience is definitely somewhere in that mix!  Facebook offers the widest audience you can get, second in line to search engines.  It far exceeds television, newspaper and magazine advertising.  Think about it, what other type of media are people carrying around with them 24/7?

#2  Dig Deeply into Your Target Market

Facebook is extremely specific with its targeting capabilities.  You can choose who you want your ad to show to based on categories such as location, behaviors interests, age, languages, etc.  After you choose, it will notify you of how many users your ad will be displayed to.

#3  Others have had Huge Success!

Stittsworth Meats: When the owner of Stittsworth Meats bought the meat market a few years ago, the first thing he did was set up a Facebook page. With a combination of frequent posts, contests/giveaways, and advertising on Facebook, the shop has taken off, and sales are up 250 percent!!

Carol’s Daughter is a skincare, hair care and beauty product company. Owner, Lisa Price started the business in her kitchen, opening up her first store in Brooklyn, New York in the late 90’s.  When the Carol’s Daughter team started using Facebook, it was mostly to build brand awareness and to connect with their followers.  The team then started using Facebook advertising to promote newly launched products, achieving sales in excess of $20 million!

 

Do you need help with Facebook advertising?  Do you currently have a Facebook page that you need to take to the next level?  Contact us: email Design@feelingthevibe.com. 

By Kris Marie

Digital Daily – Tip #11 – Facebook Graphics for Non-Designers

As you know, graphics and visuals are so very important online everywhere.  If you look at a site with great vibrant graphics vs a site with just text and few low level graphics, you will gravitate toward the site with the great graphics.  So, then the question arises, how do I design?  I’m not a designer!  I can’t create these great looking visuals.  Don’t worry anymore.  There is a site that will help you, even if you are a non-designer.  They are an awesome spot to also build out Facebook page headers.  If you are on Facebook, you need a visual to set you apart from everyone else and that right header will give the right first impression.

The1re is a site out there now which takes a lot of the hard design work out of the equation.  You need to try it, the site is Canva.com.  If you need a tutorial on how to use Canva.com, let us know and we’ll put one together for you.

(The image to the left was created on Canva.com!)

 

Tip:  While you will find some images are $1, there are images which are free.  Be sure to watch out for them in the search.

 

By Kris Marie

Digital Daily – Tip #8 – Facebook Pages

Helpful tips and advice on a yellow office noteSocial media is certainly where the people are.  If you want to put your business in front of those people, Facebook is a great place to start.  It’s very important though to have a plan for Facebook.  A lot of people will just put up a page and think that’s all they need to do.  Social media happens to be quite similar to a very needy child.  It needs a lot of love and attention just about everyday.

One big point I would make is something a lot of people miss or think they should hurry past it.  Don’t make this mistake!

If you’re building a Facebook page for your business, this is often one of the first places people will start exploring about your business.  Believe it or not, your visitors want to know about your business.  So they will go to that “About” section.  For many, the “about section” will show on the main Facebook page.  If it’s not populated, it tends to take away from the presence of your business.  It looks like you didn’t take the time to fill in those details, if you won’t take the time for your business, who will?

So here’s what you do, fill out as many of the fields as you possibly can when you first open your page.  Know that it will take time to do so, but you know what is needed.

*Bonus Tip* Try to update your “about” section as much as you can when and if needed.  It will be noticed!

By Kris Marie

Digital Daily Tip # 7 – Facebook Video

Helpful tips and advice on a yellow office noteAs you have probably heard, video is quickly becoming a large part of digital marketing and the overall online experience.  Facebook also gives us the ability to display our videos.  However, if you want real results with those videos you really need to adhere to a few easy rules.

1.  Don’t use Youtube links – As much as you think it will help increase your Youtube video views, it just doesn’t translate well on Facebook for some reason, and most times people will just skip by watching the youtube video on Facebook.

2.  Originality – Do upload your original video file to Facebook

3.  Keep it Short! – Facebook like much social media is seeing a major trend in greater popularity in bite size information.  Cut your videos down to 1 – 2 minutes max for Facebook.

Bonus Tip:  Think it’s too hard to condense your content down to 1 – 2 minutes, why don’t you create a “teaser video” that you can use to demonstrate 1 – 2 of your main thoughts and then tell people if they would like more they can see the full video out a particular link.  Or they could see the video by signing up for great free content.