Digital Daily – Tip #15 – Periscope Update for iOS!

periscope-logoIf you are using Periscope (you should be!), they have brought out a BRAND NEW update for iPhone/iPad – basically iOS users.  I’m sure you have taken a screenshot with your phone/mobile device.  Now while you’re on Periscope, you can take a screenshot and then actually share the screenshot on Twitter right from the Periscope app!  It will also alert the scoper (person live streaming whom you are watching at the time) you have taken a screenshot by showing a small film icon which mixes in with the hearts on the right side.  Great expanded exposure!

Want to learn how to use Periscope for Your Business with a FREE 5 Step Guide to Getting Started PDF?   Fill out this Form Now!

 

 

Digital Daily – #14 – Periscope URLs!

periscope-logoThis is BREAKING NEWS and I had to jump on to tell you all about the newest feature Periscope brought out today.  Periscope just hit 15 million users, this is the fastest growing social media program EVER!!  It is an incredible platform to promote your business.

 

Now you have the ability to direct people straight to your Periscope Profile with custom Periscope URLs!

 

 

Here is how it looks:

www.periscope.tv/USERNAME

 

How you can use the new Periscope URL for business:

  • In your signature on your emails.
  • On your website
  • On your social media profiles

 

Want to learn how to use Periscope for Your Business with a FREE 5 Step Guide to Getting Started PDF?  Fill out this Form Now!

 

Daily Digital Marketing – Tip # 13 – Instagram Hashtags for Maximum Exposure

Popular Instagram hashtags

A study was just put out on the best hashtags in 2015 to include on your Instagram photos for the best exposure AND engagement.  If you’re on Instagram and think it could really help your business or you simply want more followers, more engagement and a better community you should take a look at this very special list.  It’s not easy to find but has some amazing information.

Here are some hashtags you should include and they’re hashtags which actually are pretty generic and can somehow be used with your photos as well:

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Digital Daily – Tip #11 – Facebook Graphics for Non-Designers

As you know, graphics and visuals are so very important online everywhere.  If you look at a site with great vibrant graphics vs a site with just text and few low level graphics, you will gravitate toward the site with the great graphics.  So, then the question arises, how do I design?  I’m not a designer!  I can’t create these great looking visuals.  Don’t worry anymore.  There is a site that will help you, even if you are a non-designer.  They are an awesome spot to also build out Facebook page headers.  If you are on Facebook, you need a visual to set you apart from everyone else and that right header will give the right first impression.

The1re is a site out there now which takes a lot of the hard design work out of the equation.  You need to try it, the site is Canva.com.  If you need a tutorial on how to use Canva.com, let us know and we’ll put one together for you.

(The image to the left was created on Canva.com!)

 

Tip:  While you will find some images are $1, there are images which are free.  Be sure to watch out for them in the search.

 

Digital Daily – Tip #10 – Linkedin Headers

Helpful tips and advice on a yellow office noteLinkedin is consistently growing and a must have for all career driven professionals.  As the site has grown, the ability to customize has also expanded.  If you haven’t noticed, go into your own profile and you will see a spot at the top to add a top header photo.  You may not think of Linkedin as a place to be “artistic” or colorful even.  This is your time to set your profile apart from the many others on the site.

Linkedin gives you some possible headers to choose from or to upload your own.  When you’re designing the header banner, make sure it is a jpeg, png, or gif that is less than 4 MB in size.  The dimensions are 1400 X 425.  One important part is the top part of your profile with your profile image is sitting over this header.  When you’re designing the header, leave space in the middle-bottom part as it will be covered by the profile.

This is the time for you to have a strong personal brand.  This represents you.  It can give you the exposure to help make a great first impression.

 

Daily Digital – Tip #9 – Linkedin

Helpful tips and advice on a yellow office noteWhether you are employed by an organization or you are an entrepreneur, you should be on Linkedin.  It is the social media network for professionals who are looking to network, connect with their peers, co-workers, or other business partners.

A big tip I have for Linkedin, may seem obvious, but it’s something many people miss.  When you go on your profile, there may be a lot of fields to fill out, but take the time to fill them out.  ALL of them.  Just to help, Linkedin includes a progress circle letting you know if you have completely filled out your profile.  If it’s not full, it will show you what is missing.

One of the biggest mistakes you can make is to rush through and simply copy/paste your resume into a Linkedin profile.  You need to show that you are a serious professional and your presence on Linkedin, can be seen by numerous professionals in your industry.  Now is your time to shine.

Watch for my next tip on Linkedin – What you absolutely MUST include in your Linkedin Profile.

Digital Daily – Tip #8 – Facebook Pages

Helpful tips and advice on a yellow office noteSocial media is certainly where the people are.  If you want to put your business in front of those people, Facebook is a great place to start.  It’s very important though to have a plan for Facebook.  A lot of people will just put up a page and think that’s all they need to do.  Social media happens to be quite similar to a very needy child.  It needs a lot of love and attention just about everyday.

One big point I would make is something a lot of people miss or think they should hurry past it.  Don’t make this mistake!

If you’re building a Facebook page for your business, this is often one of the first places people will start exploring about your business.  Believe it or not, your visitors want to know about your business.  So they will go to that “About” section.  For many, the “about section” will show on the main Facebook page.  If it’s not populated, it tends to take away from the presence of your business.  It looks like you didn’t take the time to fill in those details, if you won’t take the time for your business, who will?

So here’s what you do, fill out as many of the fields as you possibly can when you first open your page.  Know that it will take time to do so, but you know what is needed.

*Bonus Tip* Try to update your “about” section as much as you can when and if needed.  It will be noticed!

Digital Daily Tip # 7 – Facebook Video

Helpful tips and advice on a yellow office noteAs you have probably heard, video is quickly becoming a large part of digital marketing and the overall online experience.  Facebook also gives us the ability to display our videos.  However, if you want real results with those videos you really need to adhere to a few easy rules.

1.  Don’t use Youtube links – As much as you think it will help increase your Youtube video views, it just doesn’t translate well on Facebook for some reason, and most times people will just skip by watching the youtube video on Facebook.

2.  Originality – Do upload your original video file to Facebook

3.  Keep it Short! – Facebook like much social media is seeing a major trend in greater popularity in bite size information.  Cut your videos down to 1 – 2 minutes max for Facebook.

Bonus Tip:  Think it’s too hard to condense your content down to 1 – 2 minutes, why don’t you create a “teaser video” that you can use to demonstrate 1 – 2 of your main thoughts and then tell people if they would like more they can see the full video out a particular link.  Or they could see the video by signing up for great free content.