In a recent move that has caught the attention of online advertisers and business owners alike, Google is testing the groundbreaking Highly Rated feature within its Local Services ads (LSA) platform. This experimental addition to the Search Engine Results Pages (SERPs) aims to elevate the visibility of select LSAs, showcasing businesses with top reviews in specific verticals. As users input local business queries into the search engine, a sponsored box may appear, containing thumbnail images, reviews, opening hours, service duration, local service areas, and a convenient call button for direct communication with the business.
All About the Highly Rated Feature for Google Ads
This innovative feature, still in the testing phase, was first discovered by Anthony Higman, CEO of Adsquire, an online advertising agency. The potential implications for local businesses are significant. If a business is deemed “highly rated” by Google, it not only gains increased visibility but also benefits from a boosted consumer trust. Users are more likely to reach out and make a purchase when they see that a business is recommended and esteemed.
The significance of this development lies in its potential to go beyond mere conversions. Being labeled as “highly rated” by Google could contribute substantially to brand awareness and reputation enhancement. As users are presented with a selection of businesses with top reviews, the association of trust and credibility can profoundly impact their decision-making process, leading to increased patronage.
The featured ads, equipped with detailed information and a direct contact option, empower users to make informed decisions quickly. From a user perspective, this not only streamlines the search process but also adds a layer of credibility to the businesses showcased in the sponsored box.
While the feature is currently undergoing testing, its implications for local businesses are promising. Google’s confirmation to Search Engine Land emphasizes that this is an experiment, and its future implementation will depend on its performance. If successful, the “Highly Rated” call-out may become a standard feature available to all advertisers, revolutionizing the way local businesses are presented and discovered on the platform.
As the digital marketing landscape continues to evolve, this experimental feature represents Google’s commitment to refining and enhancing the local search experience. Business owners should stay tuned for updates on this potential game-changer, as it could significantly impact the strategies and visibility of local businesses on the Google Ads platform.
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